Qorvis Launches Initiative Examining the Misinformation Ecosystem and Its Impact on Public Trust

Qorvis has launched a new initiative examining the growing impact of misinformation on journalism, public relations, reputation management, and public trust. The initiative launches with the publication of “When Misinformation Becomes News,” a report by Samantha Sault, Chairman and Chief Editorial Officer of Qorvis, exploring how false narratives migrate from obscure websites and coordinated online campaigns into mainstream reporting, and why those trends increasingly affect organizations operating in complex geopolitical and commercial environments. “Misinformation is no longer confined to obscure corners of the internet,” said Sault. “False narratives increasingly find their way into mainstream reporting, with real consequences for companies, institutions,

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