By Bernadette Casey
The World Economic Forum took place from January 23-27 in Davos, Switzerland. More than 2,500 leaders from business, politics, academia, media, and other sectors convened to discuss a host of key topics that are shaping global, regional, and industry agendas. In this MSLGroup-hosted roundtable, senior leaders joined Bernadette Casey in New York City to discuss the key communications takeaways from this year’s annual gathering and PR’s role in defining many of the world’s crucial issues….
Michael Petruzzello (Qorvis): At Davos, it seems they were trying to address the crisis in leadership that we’ve been facing over the last couple of years, which was an unfortunate result of the economic downturn and a lot of events in recent years.
One thing leaders must look at is that global economic recovery is largely driven by perception and confidence. Do we perceive things are getting better? Are we confident in our ability to invest and buy? To have that confidence, we must first have confidence in our political and economic leaders, our business leaders. That’s where communications plays a very important role. It will help restore confidence in global leadership. It will help restore confidence not only in where our individual economies are headed, but where the global economy is going.
Source: PRWeek
