The Financial Services Roundtable, one of the most important and prestigious trade associations in Washington, D.C., wanted a way to demonstrate to U.S. senators and representatives that Roundtable members were important, both economically and politically, to their states and congressional districts. The Roundtable had to provide them with specific but usable information that clearly demonstrated the positive effects of its members on any given local economy.
Qorvis began the project by designing an extensive internal communications campaign to explain the project to Roundtable members. Qorvis then designed an extensive database, collected information from member companies, sorted all of the facilities and employees by state and congressional district, put the information in a specially created template and then analyzed the information for each of the 535 districts and 50 states. The resulting 750 page document was embraced by the Roundtable’s members and staff. In fact, the document has become a routine part of the association’s daily efforts on Capitol Hill.
“This project was complex and enormously important, especially in light of the 2006 election. Strength in numbers tangibly illustrates the size and impact of the Roundtable membership to House and Senate members and their staff on a state-by-state and district-by-district basis. It never would have been completed without the hard work and dedication from the team at Qorvis.”
—Steve Bartlett, President & CEO, Financial Services Roundtable