At a time when many defense contractors were downsizing in response to shrinking U.S. defense budgets, FAUN Trackway chose to expand into the United States. The Wales-based company manufactures portable roadway and mobility systems used by more than 40 armed forces worldwide.
In modern military operations, mobility determines survivability. To win on the battlefield, forces must first reach it. FAUN’s technology — portable roadways, landing mats, and mobility systems — enables safe movement across harsh terrain and disaster-stricken environments.
The company incorporated FAUN Trackway USA in Washington, D.C., with a clear value proposition: manufacture domestically and compete for U.S. defense procurement contracts. The expansion required a credible American brand and disciplined engagement with media, policymakers, and procurement stakeholders amid fiscal restraint.
Qorvis led the branding, strategic positioning, and launch effort for FAUN Trackway USA.
We developed research-driven messaging tailored to American defense and business audiences, built new digital and marketing materials, and prepared senior leadership with media training. Qorvis introduced FAUN to Washington-based business and defense trade media through targeted briefings and coordinated one-on-one interviews, positioning the company as an established global supplier prepared to create American manufacturing jobs.
To formally mark the launch, Qorvis planned and executed a large-scale event at the British Embassy in Washington, securing former Secretary of the Army and Secretary of Veterans Affairs Togo West as keynote speaker. The event convened defense industry leaders, military decision-makers, and government officials to introduce FAUN’s technology and U.S. manufacturing commitment.
The launch generated significant national and trade coverage, including a feature story in The Washington Post and coverage in major defense publications such as Jane’s Defence Weekly and Defense News.
FAUN Trackway USA established early credibility within the Washington defense and procurement community and concluded its launch positioned to compete for U.S. contracts while advancing domestic manufacturing.