Project
The Pharmaceutical Research and Manufacturers of America (PhRMA) wanted to help the uninsured and underinsured gain access to the prescription medicines they need. They launched a nationwide bus tour to highlight, in local news outlets, the hundreds of programs available to help patients access free or nearly free medicines.
Solution
Using our state-of-the-art media training center, Qorvis worked with PhRMA execs to develop effective messages and ensure they were delivered with maximum effect. The bus tour received millions of local media impressions, and traffic to the PhRMA website more than tripled. Following the initial phase of the campaign, PhRMA gave Qorvis the expanded mission to provide nationwide communications support.
“In choosing our consulting team, we looked at innovative agencies that understand how to win and are not stuck in the ways of the past. What we like most about Qorvis is their broad-based, results-oriented campaign approach to tackling complex public policy debates. They’ve assembled a first-rate team.”
— Ken Johnson, Senior Vice President, Pharmaceutical Research and Manufacturers of America