Qorvis worked with Intel to develop a multifaceted interactive campaign to support the launch of a dynamic microsite, “ScratchITandSee.com”. The campaign was driven by guerilla, interactive marketing, landing page optimization, microsite rich media development, social media, and email marketing. The goal of the campaign was to increase brand awareness of Intel’s laptop line, focused on teleworking and eco-friendliness.
Supporting communications tactics were executed to drive users to the microsite to learn about the benefits of Intel laptops. The campaign had a 26 percent conversion rate.