Project
CDC works to protect America from health, safety and security threats, both foreign and in the U.S. Whether diseases start at home or abroad, are chronic or acute, curable or preventable, human error or deliberate attack, CDC fights disease and supports communities and citizens to do the same.
CDC increases the health security of our nation. As the nation’s health protection agency, CDC saves lives and protects people from health threats. To accomplish our mission, CDC conducts critical science and provides health information that protects our nation against expensive and dangerous health threats, and responds when these arise.
Solution
Qorvis Communications was hired by the Centers for Disease Control (CDC) to conduct media training and message development for the top subject area expert physicians and researchers. Qorvis trained top subject matter experts and worked closely with them on such issues as vaccine safety and food borne illness.
Most recently, the Qorvis team worked with the CDC to prepare the subject matter experts for the H1N1 pandemic. Working closely with the press office at the CDC, Qorvis conducted an audit of all CDC media coverage to date and from that developed messaging and training for the director of the CDC, Thomas Frieden, and top H1N1 spokesperson, Anne Shuchat, as well as 15 other subject matter experts. Qorvis media trainers spent a week in Atlanta honing messages and conducting practice interviews so that the public policy initiatives they were promoting were delivered in a clear and compelling way.