Anadarko Petroleum Corporation
Reputation management during the Deepwater Horizon crisis
Situation Summary
Situation Summary
Following the Deepwater Horizon oil spill, Anadarko Petroleum Corporation faced intense media, investor, and congressional scrutiny due to its 25% non-operating interest in the Macondo well.
Public narratives blurred distinctions between operational control and financial participation. As coverage intensified and legislative inquiries expanded, Anadarko needed to clearly communicate its role as a passive investor while managing reputational, financial, and policy risk.
The company engaged Qorvis to help contain negative publicity, monitor legislative and regulatory developments, and position Anadarko’s role accurately in the public record.
Qorvis Solution
Qorvis Solution
Qorvis developed a disciplined crisis communications and public affairs strategy focused on message clarity, rapid response, and stakeholder education. Our work included:
- Engaging with financial and national reporters to reinforce the distinction between operational responsibility and passive investment, ensuring that Anadarko’s position was accurately reflected in ongoing coverage.
- Preparing Anadarko leadership for congressional hearings and media interviews.
- Monitoring investigations and legislative activity across Gulf Coast states, and coordinating grassroots intelligence efforts in the four affected states.
- Implementing an online reputation management strategy.
During one of the most scrutinized environmental and political crises in modern U.S. history, Anadarko maintained a clear public position regarding its role in the Macondo well. Through disciplined messaging and sustained monitoring of media and legislative activity, the company navigated heightened scrutiny while protecting its reputation and investor confidence.