Adobe
Positioning a technology leader at the center of the national cybersecurity debate
Situation Summary
Situation Summary
As digital document management became central to enterprise and government operations, cybersecurity and information protection emerged as urgent national priorities.
Adobe sought to elevate its standing among federal decisionmakers, systems integrators, and enterprise stakeholders as a credible authority on document security and information protection. The company needed more than product visibility. It needed policy relevance and thought leadership in a rapidly evolving cybersecurity landscape.
Qorvis Solution
Qorvis Solution
Qorvis designed and produced an event on Capitol Hill to place Adobe at the center of the cybersecurity policy conversation.
The high-level “Cyber Security Influencer” forum, in partnership with RSA Security, focused on whether government, the private sector, and the technology community were adequately protecting confidential information. Panelists included senior government security officials and industry leaders, who spoke before congressional staff, government technologists, systems integrators, and national media.
To reinforce the discussion with data, the Qorvis research team released a cybersecurity poll the morning of the event, providing a timely news hook for press coverage.
The event generated meaningful engagement among government and private-sector security leaders and positioned Adobe prominently within the policy dialogue. Influential media outlets – including The Wall Street Journal, USA Today, Government Computer News, and National Journal – covered the discussion and related findings.
Adobe emerged from the initiative not simply as a software provider, but as a recognized participant in the broader national conversation on cybersecurity and information protection.