by | on October 1st, 2025
Photo credit: Ben Droz
Qorvis went to Café Milano on a sultry September evening. Georgetown’s ultimate salon played host to the firm’s silver milestone, filling its room with a swirl of Washington insiders, global deal-makers and friends who’ve been along for the ride since day one.
Waiters floated by with trays of Prosecco and jewel-box bites of Italian indulgence — Arancini here, Bruschetta there — while the chatter ricocheted from campaign war stories to whispered forecasts of the next big thing. It was part reunion, part high-gloss networking session, the sort of night where you caught up with an old colleague. Specialty cocktails represented the various locations of Qorvis activity.
Remarks were mercifully brief; the mood was celebratory, not ceremonial.
“It’s been 25 years. I didn’t work there 25 years ago, but it’s a brand that was built for over 25 years and 25 years is a very long time.,” said CEO Matt Lauer. “Three years ago, we bought this back from the Publicis Groupe, which is a major French conglomerate. One of the things that we always sort of specialize in is always being in the room. It’s a thing that is really important in this time of artificial intelligence because everyone relies on just sitting at their desk. We just have to be in the room. We have to connect with you. And that’s a lot of stress because we have these hubs that are all over the world. It takes a lot of work to get between all of those places, but the difference is it’s not ai. It’s a real thing. We thank all of our clients, all of our friends, all of our allies who have been here for so long and we appreciate everything you do. So hopefully here’s another 25 years.”
What lingered was the hum of laughter, the glow of clinking glasses and the feeling that twenty-five years in, Qorvis was less a veteran than a player still very much in the game. Guests toasted not the end of an era, but the start of its next chapter.
Source: Hollywood on the Potomac