The British Embassy
Analyzing American audiences to improve diplomatic outreach
Situation Summary
Situation Summary
The British Embassy in Washington sought to strengthen U.S. investment in the United Kingdom’s technology and research and development sectors. To do so effectively, the Embassy needed a clearer understanding of how American opinion leaders — particularly policymakers and members of the scientific and research communities — consumed information and formed views on international innovation partnerships.
Qorvis Solution
Qorvis Solution
Qorvis designed, fielded, and analyzed a series of targeted opinion surveys among key Washington policy influencers and research stakeholders nationwide. The research examined trusted information sources, media consumption patterns, and the growing influence of digital platforms, while also measuring continued credibility among traditional outlets and respected scientific journals.
We translated the findings into strategic guidance, enabling the Embassy to refine its messaging channels and outreach priorities.
The research documented a significant shift toward digital and non-traditional media while confirming the enduring authority of select scientific and policy publications.
Armed with this data, the British Embassy recalibrated its communications strategy to engage priority audiences through the most trusted and effective channels, strengthening its investment promotion efforts.