The Society for Human Resource Management (SHRM), a global network of more than 250,000 HR professionals from more than 140 countries, hired Qorvis to enhance the SHRM brand, craft new messaging, improve its advertising campaign and help improve recruiting efforts.
With a research-based view that technology is a primary driver in increasing the value SHRM offers to members, Qorvis used interactive, intuitive and rich media interfaces to carry SHRM’s brand and value proposition.
Qorvis introduced advanced online marketing techniques vital to helping the Society “get the word out” and take its membership recruitment efforts to the next level. As part of our “SHRM Solutions” campaign, our approach leverages technology to allow SHRM to deliver the right message, at the right time, to the right person. Qorvis also developed targeted interactive campaign elements — including a microsite and downloadable widget — to provide prospects and renewals with 24/7 access to relevant content. Key microsite features include member “success stories” and a customized presentation-maker that enables prospects to tell their leadership why SHRM matters.