SafeNet
Repositioning an encryption company as a top-tier cybersecurity provider
Situation Summary
Situation Summary
Following rapid growth and multiple acquisitions, SafeNet needed to reposition itself from a niche encryption company to a leading, full-spectrum information security provider.
The company required a coordinated communications strategy that aligned investor relations, corporate communications, and employee messaging to reflect its expanded capabilities and market ambition.
Qorvis Solution
Qorvis Solution
Qorvis developed and executed an integrated strategic communications plan linking investor outreach, media engagement, and internal communications under a unified positioning platform.
A central element of the strategy was the SafeNet Security Tour, a five-city, coast-to-coast executive roadshow designed to elevate the company’s profile among customers, media, and financial analysts. The tour culminated in a major investor-focused event in New York City. Qorvis coordinated messaging, media relations, and event execution, securing national and trade coverage, including CNBC, ABC, Fox, Institutional Investor, and leading industry publications.
“Thanks for a great effort with the re-launch of SafeNet. We made a lot of headway in getting SafeNet out in front of a lot of people.”
—Tom Serio, Director of Marketing and Public Relations, SafeNet
The re-launch strengthened SafeNet’s market visibility and reinforced its evolution into a comprehensive cybersecurity provider.