Project
Following rapid growth and substantial acquisition activity, SafeNet sought to positively reposition itself from an encryption company to one of the industry’s top-tier information security providers.
Solution
Qorvis worked with the company to formulate a strategic communications plan linking investor relations, corporate communications and employee communications with strategic, integrated messages and activities.
As part of the strategy, Qorvis helped with the launch of the SafeNet Security Tour, a five-city tour from coast-to-coast used to transform the state issue of information technology security into an exciting rock ‘n roll tour, culminating in a major event aimed at financial analysts in New York City. The tour garnered significant press coverage, including CNBC, ABC, Fox, Institutional Investor and various trade publications.
“Thanks for a great effort with the re-launch of SafeNet. We made a lot of headway in getting SafeNet out in front of a lot of people.”
—Tom Serio, Director of Marketing and Public Relations, SafeNet