Intel
Driving digital engagement to support a targeted product launch
Situation Summary
Situation Summary
Intel engaged Qorvis to support the launch of a branded microsite, ScratchITandSee.com, designed to promote its laptop line with a focus on teleworking and eco-friendly benefits.
The objective was to increase awareness among target consumers and drive qualified traffic to an interactive digital platform.
Qorvis Solution
Qorvis Solution
Qorvis developed and executed a multi-channel digital campaign to support the microsite launch.
The strategy integrated interactive marketing, landing page optimization, rich media development, social media activation, and targeted email outreach to drive engagement and sustained traffic. All communications tactics were aligned to direct users to the microsite and clearly communicate the product’s value proposition.
The campaign successfully drove traffic and engagement, achieving a 26 percent conversion rate among targeted users.