Halliburton
Managing crisis communications and correcting misperceptions under sustained scrutiny
Situation Summary
Situation Summary
Halliburton faced significant reputational pressure driven by persistent misperceptions and negative media coverage.
The company required both short-term crisis management and a longer-term communications strategy to combat misinformation, engage policymakers and media, and establish clear, consistent messaging for key stakeholders.
Qorvis Solution
Qorvis Solution
Qorvis provided real-time intelligence gathering and messaging support for key congressional hearings and high-profile media engagements. We developed clear, concise messaging and ensured it was effectively communicated to policymakers and media to address inaccuracies and counter negative narratives. At the same time, we built a rapid-response capability to support the company during international developments and congressional scrutiny.
Qorvis also supported a broader corporate reputation campaign, including communications surrounding the establishment of a dual headquarters in Dubai and the spin-off of its subsidiary, Kellogg Brown and Root.
The strategy helped improve the tone and accuracy of media coverage while reinforcing Halliburton’s position as a reliable engineering and energy services partner.
Through sustained communications and rapid-response capabilities, the company maintained credibility with policymakers, media, and key stakeholders during a period of heightened scrutiny.