Cisco Systems
Elevating a federal technology leader through strategic visibility and thought leadership
Situation Summary
Situation Summary
Cisco had established a strong presence across federal, state, and local government markets. However, within the intelligence, defense, and civilian IT communities, the company sought to move beyond vendor recognition and strengthen its position as a strategic partner and thought leader.
The Federal Office Systems Exposition (FOSE) represented a key opportunity to influence federal IT media, policymakers, and procurement decision-makers. Cisco needed a disciplined strategy to increase high-level visibility, deepen stakeholder engagement, and elevate its federal narrative within both trade and mainstream press.
Qorvis Solution
Qorvis Solution
Qorvis designed and executed a focused communications and engagement strategy around FOSE to position Cisco prominently within the federal technology ecosystem. We developed a comprehensive media plan that prioritized quality briefings with key government IT reporters and mainstream outlets. In parallel, we supported executive visibility through targeted speaking opportunities, award submissions, and coordinated event participation designed to reinforce Cisco’s leadership in secure networking and enterprise infrastructure.
The strategy ensured Cisco maintained sustained engagement before, during, and after FOSE, integrating media outreach, stakeholder engagement, and on-site execution to maximize impact.
Cisco achieved record media coverage at FOSE, marking a milestone in its federal government visibility, strengthening its presence in government IT trade media, and expanding recognition in mainstream outlets.
The campaign reinforced Cisco’s standing as a leading technology partner across intelligence, defense, and civilian agencies and advanced its transition from market participant to recognized thought leader.