The Action Sports Environmental Coalition (ASEC), representing the surfing, snowboarding, and skateboarding industries, wanted to educate young people about the environment, sustainability, and healthy life choices in a way that would resonate with its audience.
Its membership brought together leading action sports athletes, including skateboarders Bob Burnquist, Jen O’Brien, and Danny Way, pro surfer Rob Machado, and snowboarding legend Nicholas Muller, alongside brands including Quiksilver, Etnies, DC Shoes, and Hurley.
Qorvis worked with ASEC on nationwide events and programs that used action sports, athletes, and experiences to make environmental education engaging and accessible.
At the X Games and AST Dew Tour, environmental knowledge became part of the experience, with participants answering questions to receive skateboards, apparel, or athlete autographs. Through the Bob Burnquist Global Cooling Challenge, the campaign also reached schools, helping build organic gardens and outdoor science classrooms in Florida and California. In South Central Los Angeles, ASEC supported eco-friendly skate parks, community development projects, and environmental education.
The programs gave ASEC new ways to connect environmental education with the athletes, brands, and experiences that already mattered to young action sports audiences, bringing its sustainability agenda into schools, communities, and major sporting events nationwide.