Project
Cisco achieved record media coverage at the 2007 FOSE, (Federal Office Systems Exposition), more than doubling the number of media briefings, print and online articles from the previous year. Federal Office Systems Exposition 2007 represented an important milestone around Cisco’s federal government presence within government IT trade media and mainstream media. Having established a strong presence in federal, state and local government markets during the past several years, Cisco wanted to take this program to the next level by driving thought leadership with key customers and influencers in the intelligence, defense and civilian communities.
Solution
Qorvis executed an aggressive plan to ensure that Cisco is top-of-mind with key stakeholders through media, speaking engagements, awards, and events.