Mayo Clinic
Positioning a premier U.S. medical institution as a trusted authority across the Middle East
Situation Summary
Situation Summary
Mayo Clinic sought to become the first choice for government-sponsored and private-pay patients in Saudi Arabia, Kuwait, Qatar, and the United Arab Emirates. However, while patients from the Middle East frequently sought care at Mayo Clinic for complex medical conditions, patient volumes remained relatively stagnant, and active promotion in the region was limited.
The mandate required more than advertising. It required sustained trust-building across media, government, medical institutions, and patient communities in culturally nuanced and highly competitive markets.
Qorvis Solution
Qorvis Solution
Over more than a decade, Qorvis led an integrated regional communications program to expand awareness, strengthen institutional credibility, and reinforce trust. Our work included:
- Traditional and digital media relations across Saudi Arabia, Kuwait, Qatar, and the UAE
- Placement of Mayo Clinic physicians as expert sources in Arabic-language and regional media
- Government and embassy engagement in Washington and in-region to strengthen institutional relationships
- Hospital and physician outreach to cultivate referral pathways
- Launch and management of English- and Arabic-language regional digital platforms, including social and landing pages
- Strategic paid media campaigns exceeding $1.2 million annually across Google, Facebook, YouTube, and X (Twitter), with continuous optimization and reporting
Across the engagement, Qorvis generated sustained regional visibility and measurable digital performance through targeted advertising. High-impact patient storytelling campaigns delivered more than 28 million impressions, nearly 500,000 link clicks, and over 6 million video views, reinforcing Mayo Clinic’s brand among priority audiences.
Mayo Clinic strengthened its institutional presence across the Middle East, expanded engagement with government and medical stakeholders, and reinforced its position as a premier destination for complex care.