CMA CGM
Elevating a global shipping leader’s visibility and reputation in the U.S. media
Situation Summary
Situation Summary
CMA CGM, one of the world’s largest shipping and logistics companies, sought to strengthen its visibility and brand reputation in the United States while highlighting major operational milestones and corporate initiatives.
At a time when global supply chains and maritime logistics were under intense public scrutiny, the company needed a strategic communications partner capable of translating industry achievements into compelling stories for national media, policymakers, and the public.
CMA CGM required a coordinated communications strategy that could generate significant earned media coverage, amplify key corporate moments, and position the company as a leading voice in global shipping and trade.
Qorvis Solution
Qorvis Solution
Qorvis designed and executed an integrated media strategy centered around high-impact corporate milestones and visual storytelling.
The team secured widespread coverage around the arrival of the CMA CGM Marco Polo, generating national and local television, print, and online coverage. Qorvis also amplified the company’s achievement of delivering the 10 millionth TEU container to the Port of Los Angeles, pitching the milestone to national and regional media outlets.
In addition, Qorvis supported the high-profile arrival of “Lady Liberty’s Little Sister,” a miniature Statue of Liberty transported across the Atlantic by CMA CGM. The event attracted significant television coverage and extensive online media attention.
Beyond traditional media outreach, Qorvis provided digital strategy, creative development, paid media, and influencer engagement to reinforce CMA CGM’s reputation among key audiences.
Within two months, the campaign generated more than $10.2 million in publicity value and reached audiences numbering in the tens of millions through national and local media coverage. Hundreds of news stories and major broadcast segments significantly increased CMA CGM’s visibility in the United States, helping position the company as a prominent voice in global shipping and trade.