Qorvis uses its grassroots expertise and field operatives across 50 states to supplement, support and amplify clients' existing advocacy efforts. We’ve done it with SaveNetRadio, Net Neutrality, Digital Freedom and I Make America, among other successful national public affairs campaigns. We use our field network to identify and mobilize local influencers, which builds on and complements our traditional and social-media capabilities. To do this, we:
- Use field operatives to engage local stakeholders, including opinion elites, key influentials, bloggers, and civic and political organizations
- Repurpose content generated by field operatives in earned media, letters, video and photos for use across social-media platforms, such as YouTube, Flickr, Facebook and Twitter
- Activate local supporters to influence key policymakers at critical junctures, including critical votes, hearings, legislative markups and media coverage
- Take advantage of “networked news cycle” to get message out and respond to attacks quickly
Helping clients to connect to the people that matter most is easy to say, not easy to do. Our ability to mobilize quickly, nationally and extensively enable us to achieve that goal.